This Privacy Policy applies to My First Pup, operated by Robert Do ("we," "us," or "our"). We operate the website located at myfirstpup.com (the "Site") and related products including the Pup Progress Tracker.
This policy describes how we collect, use, disclose, and protect your personal information when you visit our Site, opt in to receive our content, or use any of our services. By using our Site, you agree to the terms of this Privacy Policy.
When you complete a form on our Site, we collect:
When you visit our Site, we and our third-party partners automatically collect certain technical information, including:
We may receive information about you from third-party sources, including:
We use the information we collect for the following purposes:
| Purpose | Legal Basis (GDPR) |
|---|---|
| Deliver your requested content (book download, confirmation emails, SMS delivery) | Performance of contract / Legitimate interest |
| Send marketing emails about our products and services | Consent / Legitimate interest |
| Send SMS messages where you have given explicit consent | Consent |
| Run targeted advertising on Facebook, Instagram, and Google | Legitimate interest / Consent |
| Create Custom Audiences on Facebook and Google for retargeting | Legitimate interest / Consent |
| Analyze Site usage to improve our content and user experience | Legitimate interest |
| Process transactions and fulfill orders | Performance of contract |
| Comply with legal obligations | Legal obligation |
| Prevent fraud and protect the security of our Site | Legitimate interest |
| Respond to your inquiries and provide customer support | Legitimate interest / Contract |
We do not sell your personal information to third parties. We may share your information in the following circumstances:
We share information with trusted vendors who help us operate our business, including:
All service providers are contractually obligated to use your information only as directed by us and in accordance with this Privacy Policy.
We share hashed or encrypted versions of your contact information (such as a hashed email address) with Facebook/Meta and Google to create Custom Audiences for advertising purposes. This practice is described in detail in Section 6.
We may disclose your information if required by law, regulation, legal process, or governmental request, or to protect the rights, property, or safety of My First Pup, our users, or others.
If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our Site before your information is transferred and becomes subject to a different privacy policy.
Our Site uses the Meta Pixel (formerly Facebook Pixel), a code snippet provided by Meta Platforms, Inc. The Meta Pixel allows us to:
The Meta Pixel may collect your IP address, browser information, and actions you take on our Site and transmit this data to Meta. Meta may combine this data with information it has collected from you across its platforms. Meta's use of this data is governed by Meta's Privacy Policy.
We use Meta Pixel in compliance with Meta's Data Processing Terms and have implemented the required data use disclosures.
Our Site uses Google Analytics and Google Ads conversion tracking, services provided by Google LLC. These tools allow us to:
Google Analytics uses cookies to collect this data. You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on. Google's use of advertising data is governed by Google's Privacy Policy.
We use Google's services in compliance with Google's Controller-Controller Data Protection Terms.
We may upload hashed (encrypted) versions of email addresses and phone numbers to Facebook and Google to create Custom Audiences. Hashing converts your data into an unreadable format before transmission. Neither Facebook nor Google receives your raw personal data through this process. This practice allows us to show ads to people who have already expressed interest in our products.
You may opt out of Custom Audience targeting by:
We use cookies and similar tracking technologies (web beacons, pixels, local storage) to operate our Site and deliver relevant advertising.
| Cookie Type | Purpose | Examples |
|---|---|---|
| Strictly Necessary | Required for the Site to function. Cannot be disabled. | Session cookies, security tokens |
| Analytics | Help us understand how visitors use our Site. | Google Analytics (_ga, _gid) |
| Advertising | Used to deliver relevant ads and measure campaign performance. | Meta Pixel (_fbp), Google Ads (IDE, _gcl_au) |
| Functional | Remember your preferences and improve your experience. | Language preferences, form autofill |
You can control cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our Site. You may also use the following tools to opt out of interest-based advertising:
By checking the SMS consent checkbox on our opt-in forms, you expressly consent to receive text messages from My First Pup, including:
We do not share your phone number with third parties for their own marketing purposes. Your phone number may be shared with our SMS service provider solely for the purpose of delivering messages you have consented to receive.
By submitting your email address, you consent to receive emails from My First Pup, including your requested content, order confirmations, and marketing communications. You may unsubscribe at any time by clicking the "Unsubscribe" link in any email we send, or by contacting us at the address listed in Section 14.
We comply with the CAN-SPAM Act and include a valid physical mailing address, a clear subject line, and an unsubscribe mechanism in all commercial emails.
Depending on your location, you may have the following rights with respect to your personal information:
To exercise any of these rights, please contact us using the information in Section 14. We will respond to verified requests within 30 days (or as required by applicable law).
If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA).
In the preceding 12 months, we have collected the following categories of personal information:
We do not sell your personal information as defined under the CCPA. We do share certain information with advertising platforms (Facebook, Google) for targeted advertising purposes, which may constitute "sharing" under the CPRA. You have the right to opt out of this sharing.
To submit a verifiable consumer request or to opt out of data sharing for advertising, please contact us at the information in Section 14 or email us directly at [email protected].
We will respond to verified requests within 45 days of receipt, with an option to extend by an additional 45 days when reasonably necessary.
If you are located in the European Economic Area, the United Kingdom, or Switzerland, the General Data Protection Regulation (GDPR) and applicable local laws provide you with the following rights:
We rely on the following lawful bases to process your personal data:
Our services operate primarily from the United States. If you are located outside the US, please be aware that your information may be transferred to, stored, and processed in the US or other countries. We implement appropriate safeguards, including Standard Contractual Clauses approved by the European Commission, for international data transfers.
You have the right to lodge a complaint with your local supervisory authority if you believe our processing of your personal data violates applicable law. In the UK, the relevant authority is the Information Commissioner's Office (ICO).
Our Site and services are not directed to children under the age of 13 (or under 16 for EEA residents). We do not knowingly collect personal information from children. If you believe we have inadvertently collected personal information from a child under the applicable age, please contact us immediately at [email protected] and we will take steps to delete that information promptly.
We retain your personal information for as long as necessary to:
In general, we retain contact information (name, email, phone) for as long as you remain an active subscriber or customer, and for up to 3 years after your last interaction with us, unless you request deletion sooner. Transaction records are retained for up to 7 years to comply with tax and financial regulations.
When your information is no longer needed, we will securely delete or anonymize it.
We take reasonable and appropriate technical and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. These measures include:
No method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security. If you believe your information has been compromised, please contact us immediately.
We may update this Privacy Policy from time to time. When we make material changes, we will:
Your continued use of our Site after the effective date of any changes constitutes your acceptance of the updated Privacy Policy. We encourage you to review this page periodically.
If you have any questions about this Privacy Policy, want to exercise your privacy rights, or need to report a concern, please contact us:
My First Pup
Operated by Robert Do
Email: [email protected]
Website: myfirstpup.com
For SMS opt-out, reply STOP to any text message.
For email opt-out, click Unsubscribe in any email.
For data deletion requests, email us with "Data Deletion Request" in the subject line.